Heimdal studio

2023 — today

Founding Design director

Fortnite

2021 — 23

Design director

riot games

2018 — 21

Principal visual & product designer

ming labs

2015 — 18

Creative director

2014 — 15

Creative director

Bacon de czar

2013 — 14

Creative director

2012 — 13

Art director

2008 — 11

Art director

Founding Design director

Los angeles, US

2023 — today

/ epic games

Design director

Los angeles, US

2021 — 23

Principal visual & product designer

Los angeles, US

2018 — 21

Ming labs

Creative director

Berlin, DE

2015 — 18

Creative director

Berlin, DE

2014 — 15

Bacon de czar

Creative director

Berlin, DE

2013 — 14

Art director

Copenhagen, DK

2012 — 13

Art director

Copenhagen, DK

2088 — 11

Work

Showreel 2024

Design direction, product design & visual systems

2018 — 2024

Riot games

Product design & Visual system

2018 — 22

branding
Strategy & Vision
Art direction
Product design

Scalable design system
Generative color system

Motion design
Iconography
styleguide

How do you design an immersive player focused multi-game platform that’s flexible enough to house a plethora of brands and content, and scale with a global audience of more than 135 million players? And how do you do so, in a way that’s easy to maintain and publish content to for internal teams within a large organization?

We set out to solve these challenges through an adaptable cross platform design system as Riot Games rapidly expanded its game portfolio and suite of digital products.

viu

ecommerce

2017

Hi, I’m Jacob Grubbe,

A seasoned design director with 20 years of hands-on design & leadership experience across a variety of industries, bringing teams and solutions from strategy to high quality output, both in-house and at agencies.

I thrive in the intersection between human interaction and emerging technologies, where I aim to push boundaries and bridge timeless design with playful wonder.

Founding design director of Heimdal Studio®
— Prev. Fortnite & Riot Games

Let’s collaborate

Jacob Grubbe

Designer & director