Work
Heimdal Studio
Founder & Head of design
2023 — Present
Studio & client leadership
Product innovation
Design direction
Client management
Growth
Heimdal Studio is a digital design & brand experience partner for in-house teams. We build tech that plays the long game.
We use strategy, behavioral science, and game theory to build brands, products, platforms, and gamified experiences that hook users, reward attention, and keep them coming back. We design to turn first impressions and engagement into longterm loyalty.
Fortnite
Design direction, product design & visual systems
2021 — 2023
Riot games
Product design & Visual system
2018 — 22
branding
Strategy & Vision
Art direction
Product design
Scalable design system
Generative color system
Motion design
Iconography
styleguide
How do you design an immersive player focused multi-game platform that’s flexible enough to house a plethora of brands and content, and scale with a global audience of more than 135 million players? And how do you do so, in a way that’s easy to maintain and publish content to for internal teams within a large organization?
We set out to solve these challenges through an adaptable cross platform design system as Riot Games rapidly expanded its game portfolio and suite of digital products.
viu
ecommerce
2017
