Work
Riot games
Product design & Visual system
2018 — 22
branding
Strategy & Vision
Art direction
Product design
Scalable design system
Generative color system
Motion design
Iconography
styleguide
How do you design an immersive player focused multi-game platform that’s flexible enough to house a plethora of brands and content, and scale with a global audience of more than 135 million players? And how do you do so, in a way that’s easy to maintain and publish content to for internal teams within a large organization?
We set out to solve these challenges through an adaptable cross platform design system as Riot Games rapidly expanded its game portfolio and suite of digital products.
viu
ecommerce
2017
Hi, I’m Jacob Grubbe,
A seasoned design director with 20 years of hands-on design & leadership experience across a variety of industries, bringing teams and solutions from strategy to high quality output, both in-house and at agencies.
I thrive in the intersection between human interaction and emerging technologies, where I aim to push boundaries and bridge timeless design with playful wonder.
Founding design director of Heimdal Studio®
— Prev. Fortnite & Riot Games